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CLIENT: Asbury Methodist Village
Gaithersburg, MD PROJECT: ‘Living with Heart’ Campaign Concept APPROACH: There’s a difference at Asbury Methodist Village, and 
it’s because of the people who live and work here. This strategy targets misperceptions by 
presenting a purposeful brand through print, PSA-inspired videos and text messages in transit locations. Creative Direction and Copywriting: Kris Grazier
Copywriting: Andee Weinfurt
Art Direction: Jen White
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© 2013 Grazier Creative Partners

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