CLIENT: LeadingAge, Washington, D.C.

PROJECT: Digital Strategy for CCRCs Content

 

APPROACH: To preempt the potential of negatively skewed coverage about CCRCs,
we partnered with LeadingAge to give consumers and members access to factual information about continuing care retirement communities through paid search, banner ads, landing page and downloadable content.

 

Creative Strategy and Content: Kris Grazier

Digital Design: Chris Wilson

Digital Strategy: Carrie Peterson, Blake Hodges

Public Relations: Randy Eilts, Brandi Towns