CLIENT: The Clare, Chicago, IL

PROJECT: ‘Debt-free, Worry-free, Downtown’ Campaign

 

APPROACH: As The Clare emerged from bankruptcy, we decided to tell it straight. With a high-rise location at the corner of Rush and Pearson in downtown Chicago, superlatives weren’t necessary. Enough said.

 

Creative Direction and

Copywriting: Kris Grazier

Art Direction:  Will Ray

This work was produced at Zillner