CLIENT: The Amsterdam at Harborside, Port Washington, NY
PROJECT: ‘Smart Decisions’ Campaign
APPROACH: Nostalgia reminds us of seemingly better times. Powerful images of The Amsterdam depositors in a time of earlier uncertainty and anticipation delivers our message loud and clear. Best of all, the authenticity of these photos removed any need for an inset visual of a smiling, modern day senior,
had anyone dared suggest it.
Creative Direction: Kris Grazier
Copywriting: Christa Fitzgerl
Art Direction: Keith Boaz